Caitlin Clark featured in new Gainbridge campaign
The 30-second ad highlights everyday workers and financial aspirations, debuting during March Madness before a wider rollout across NBC platforms.
It may be the WNBA offseason, but Caitlin Clark is still on your TV screen.
Clark appears in a new commercial launched this month with Gainbridge.
The 30-second spot opens with Clark walking up the ramp to Gainbridge Fieldhouse, home of the Indiana Pacers and Indiana Fever. She’s wearing a hoodie from her Nike apparel collection that launched last year.
The spot highlights hard-working individuals in their environments — from basketball courts to office settings, a doctor’s office, a bank, and a car manufacturing plant.
“Isn’t it time what you worked for worked for you?” the narrator says as Clark sinks a 3-pointer on the Fever court.
“Gainbridge. Let your money work for you.”
Gainbridge, part of Group 1001, is headquartered in Zionsville, Indiana. The company prides itself on offering a simple, safe way for individuals to grow their savings — not just for retirement, but also for major life purchases like a home, car, or college tuition.
The spot, filmed in early December at the Fieldhouse and at multiple locations in Detroit, celebrates people who grind, plan, save, and work hard for their money.
The ad campaign launched in March and has appeared on streaming services during March Madness.
Beginning Wednesday, April 1, the campaign will air across NBC networks, including the “Today” show, CNBC programs such as “Squawk Box,” “Money Movers,” and “Mad Money,” as well as MSNBC shows like “The 11th Hour,” “All In with Chris Hayes,” and “The Rachel Maddow Show.”
In addition to Gainbridge, Clark also appeared in a March Madness commercial for Capital One alongside high-profile names including Magic Johnson, Samuel L. Jackson, and Charles Barkley.