State Farm unveils new Caitlin Clark campaign ahead of WNBA season
Two new commercials featuring Clark and State Farm’s longtime stanchion pad branding were filmed at Gainbridge Fieldhouse and debut as the WNBA opens its 30th season.
As a new WNBA season — the 30th in league history — gets underway Friday night, you’ll see Caitlin Clark in more than just Fever games.
The Fever star and most popular player in the WNBA, has an elite list of endorsements, including State Farm.
The insurance provider, headquartered in Bloomington, Illinois, is launching a new marketing campaign highlighting the State Farm stanchion pad, which has appeared on NBA baskets since 2008. It makes the company’s logo visible on both sides of the hoop.
“The State Farm Stanchion Pad really has been there for all major moments on the court — logo 3s, clutch free throws and game-winners,” said Clark. “Getting back on set with the State Farm team always feels natural and it was fun to bring this story to life.”
State Farm is bringing the Stanchion Pad to life by featuring a character who has been watching games from behind the basket all along and “has a lot to say about how State Farm agents show up for their customers,” the company said.
The two new commercials starring Clark alongside the State Farm Stanchion Pad will debut tonight on Opening Night and run throughout the WNBA season.
State Farm has a sponsorship agreement with the Fever, along with a partnership with the WNBA.
"We innovated the branding of the basketball stanchion pad nearly 20 years ago, creating a whole new approach to sports marketing,” said State Farm Chief Marketing Officer Kristyn Cook.
“It's allowed State Farm to be part of the biggest moments in NBA, WNBA and college basketball. The stanchion has stood the test of time, showing up to support the game day in and day out — just like State Farm.”
Both 30-second spots were filmed at Gainbridge Fieldhouse — home of the Fever and Pacers — and can be seen below:
The Fever open the season at 1 p.m. ET on Saturday against the Dallas Wings. The game will air on ABC — and all 44 of Indiana’s regular-season games will be televised nationally.
Clark has also participated in several partnership activations with State Farm, including one during her first All-Star Game in Phoenix in 2024.
