Caitlin Clark stars in new State Farm commercial: From The Logo
The Fever guard teams up with State Farm again, this time showcasing her signature range in a clever new campaign airing during the NBA and WNBA seasons.
Back on May 4th, Indiana Fever guard Caitlin Clark launched and swished a 3-pointer from beyond her personal logo at the University of Iowa. It was officially good from 36 feet.
Now, the 2024 WNBA Rookie of the Year is starring in a new series of State Farm commercials, fittingly themed From the Logo.
The commercial was filmed in Indianapolis on March 20, per sources, and it will begin airing May 21 across both the NBA Playoffs and WNBA regular season broadcasts.
In the latest spot, Clark opens with the line: “You know, life would be easier if I could do everything from the logo.”
That’s her favorite shot — deep beyond the arc.
So State Farm shows how easily things come for her when she’s standing on the logo — though in this case, it’s the State Farm logo. It also features Jake from State Farm — the face of their ad campaigns.
As part of the new campaign, State Farm is also launching a platform called With the Assist, which highlights the value of often-overlooked, real-life assists — the kind that don’t show up in box scores but make all the difference.
According to State Farm, “With the Assist isn’t just about sports—it’s about showing up with confidence and help in every moment. And it’s just the beginning: stay tuned for Caitlin’s next big moment, where a striking, State Farm-inspired look is poised to disrupt the basketball fashion scene.”
That’s a strong hint that Clark may soon show up to a game in a special, State Farm-themed tunnel fit.
State Farm — known for its home, auto, and personal insurance services — continues to lean into pop culture and personality-driven marketing. Their previous Clark-led ad, released last November, played on the idea of not making a “rookie move” after she had completed up her first WNBA season.
Even better, last summer at WNBA All-Star Weekend, the company staged an activation where fans thought they were part of a commercial shoot — only to be surprised when Clark quietly posed behind them in a photo.
It was a clever and memorable moment.
Clark has sponsorship deals with several major companies including: State Farm, Nike, Gatorade, Wilson, Panini America, Xfinity, Gainbridge, and Lilly.
What do you think of the new ad? Let me know in the comments.