As open practices for the men’s Final Four got underway Friday morning, a major event was held just north of Lucas Oil Stadium — inside the Indiana Convention Center.
That’s where Fan Fest is being held all weekend, spanning more than 300,000 square feet of promotions and activities. The NCAA’s major partners are well represented: Capital One, AT&T, Coca-Cola, BodyArmor, Great Clips, Ritz, TurboTax, The Home Depot, Dove, Geico, Wilson, and Eli Lilly & Company.
The latter hosted a surprise panel that brought three big names to center court at the Lilly basketball court.
Former Pacer Jalen Rose, Kansas freshman guard — and potential No. 1 pick — Darryn Peterson, and Indiana Fever All-Star guard Caitlin Clark were introduced to a crowd that rapidly grew throughout the 30-minute session.
