Riverview Health lands naming rights for Noblesville Boom’s home arena
A naming rights deal has been secured for the Noblesville arena, to be announced before the Boom's regular-season finale to the 2025-26 season.
The city of Noblesville has reached agreement with Riverview Health on a naming rights partnership for The Arena at Innovation Mile, home of the G League’s Noblesville Boom.
The venue will be renamed Riverview Health Arena at Innovation Mile.
An official announcement is expected Thursday afternoon before the Boom host the Cleveland Charge in their regular-season finale. After missing the postseason for the first time in four seasons — due in part to injuries and call-ups to the Pacers — it will be their final game of the season.
The deal comes nearly three years after Pacers Sports & Entertainment announced plans to relocate the Fort Wayne Mad Ants and play home games at a proposed $38.5 million arena in Noblesville.
Ground was broken on the 3,400-seat venue in November 2023.
Noblesville Mayor Chris Jensen previously told Fieldhouse Files that PS&E would oversee both the team name and the building’s naming rights.
“I put the naming of the facility, as well as the naming of the team, in their hands,” Jensen said after the groundbreaking. “I changed the city logo a few years ago and that was a little dicey. So we’re going to let them, the experts, do that.”
According to its website, Riverview Health is an independent community-based health system comprised of a full-service, 156-bed hospital in Noblesville, a 16-bed hospital in Westfield, as well as freestanding combined ER and urgent care facilities. … It provides comprehensive inpatient and outpatient services in more than 35 healthcare specialties and has been frequently recognized for its clinical and service excellence.
Following the 2024-25 season, PS&E unveiled a full rebrand — from the Indiana Mad Ants to the Noblesville Boom — a nod in part to the late Slick Leonard’s iconic “Boom Baby!” call.
“It’s really an opportunity to create a brand experience from the ground up,” Todd Taylor, then President and Chief Commercial Officer of PS&E, said last April. (He has since stepped away from that role.)
“We’re very proud that we were connected to Fort Wayne and the Mad Ants and still think that is one of the all-time great nicknames for a team. But when you start in a new building, in a new city, with a new name — you can imagine any possibility.
Chris Taylor serves as Boom general manager and Tom Hankins is head coach. They enjoyed Season 1 in the new arena, which now has its first naming rights deal.
In addition to the Boom and local events, the city has secured the Horizon League men’s and women’s basketball championships from 2027-31, hosting the second rounds, semifinals and finals.
This story will be updated.