Red Bull celebrates Pascal Siakam with limited-edition Pacers can
The Pacers forward joins a short list of athletes featured on Red Bull cans, available exclusively in Indiana, as he’s been asked to do more than ever this NBA season.
Indiana Pacers forward Pascal Siakam is in the midst of another NBA All-Star-caliber season.
On Feb. 1, he’ll learn whether he’s been selected to his fourth All-Star game since 2020. Whether or not he earns the nod — the Pacers’ 10–35 record certainly plays a factor — Siakam’s impact this season should be celebrated.
So … one of his sponsors, Red Bull, is recognizing Siakam with a limited-edition can.
Known for bold, attention-grabbing marketing, the energy drink company is rolling out special Pascal Siakam cans exclusively in Indiana. The cans, available in both 8.4-ounce and 12-ounce sizes, feature multiple images of the Pacers forward along with his signature.
“This is an incredible honor, and I’m super grateful to be in a position to have my face on a Red Bull can,” Siakam said. “It’s something I never really dreamed of, and I’m so blessed and excited for this opportunity.”
The can debuted this week and will be available through March.
“Wow, that’s crazy,” Siakam said during the initial reveal. “That is incredible.”
He joins a short list of professional athletes who have been featured on Red Bull cans.
Neymar Jr. (soccer)
Blake Griffin (NBA)
Jeremiah Smith (college football)
Kris Bryant (MLB)
Lindsey Vonn (skiing)
Travis Pastrana (freestyle motocross)
Red Bull has also launched a mobile game encouraging users to “spin like Siakam.” Players with the highest scores will have the chance to attend a Pacers game and meet him.
Siakam has had an endorsement deal with Red Bull since 2020 and is frequently seen wearing the company’s logo. He also partnered with the brand to host a Halloween party for the Pacers and their families.
The 31-year-old forward was acquired by Indiana from Toronto two years ago, though the Pacers’ interest in him dated back at least a year earlier.
The Pacers signed Siakam to a four-year maximum contract worth approximately $190 million in July 2024, which runs through the 2027–28 season. The following year, he helped lead the Pacers to the 2025 NBA Finals.
This season, Siakam has shouldered an even larger load for an ever-changing roster. Indiana has used 24 different starting lineups in 45 games.
He leads the team in scoring (23.8 points per game) and rebounding (7.0) and is posting a career-high usage rate of 28.4 percent, up from 23.7 last season.
Amid constant change, Siakam has been Indiana’s one constant — and has delivered more than anyone could have anticipated since his arrival.
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